Author: SmithWilliams

You cannot conjure up a go-to-market strategy framework in a five-minute conversation with the marketing team. It is a multidimensional plan and thinking only from a sales or marketing perspective will not help you much.    To create a successful go-to-market framework, you need a strategy composed of manageable go-to-market phases. If you break the process down into easy pieces, you can carry out the tasks in an organized manner and correct your path as needed. By following a defined process, you may approach your GTM strategy framework and keep your coworkers informed, so everyone is on the same page all…

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